Workflow Builder

The Workflow Builder is a structured pipeline that takes you from initial concept to render-ready prompts.

The Four Stages

Every creative project in Elcine Studios follows a four-stage workflow. Each stage produces a specific artifact that feeds into the next, creating a complete creative pipeline.

Stage 1: Creative Brief

Define your project's goals, audience, and creative direction.

Includes:

  • • Project title and description
  • • Target audience and demographics
  • • Key messages and tone
  • • Visual references and inspiration
  • • Constraints and requirements

Stage 2: Script

Structure your narrative with timing and content.

Includes:

  • • Narrative arc and structure
  • • Voiceover or dialogue text
  • • Scene descriptions
  • • Timing and duration estimates
  • • Key moments and beats

Stage 3: Shotlist

Plan every shot with detailed technical specifications.

Includes:

  • • Shot numbers and scene references
  • • Camera angles and framing
  • • Lens and focal length
  • • Camera movement
  • • Lighting direction
  • • Subject and action descriptions
  • • Duration per shot

Stage 4: Prompt Pack

Generate AI-ready prompts for each shot in your sequence.

Includes:

  • • Structured JSON format
  • • Provider-specific parameters
  • • Positive and negative prompts
  • • Style and quality settings
  • • Aspect ratio and size specs
  • • Generation settings

Working Through the Workflow

Starting a New Project

When you start a new project, you'll be prompted to create a Creative Brief. This can be done:

  • With a Companion — Chat with the Ad Creative Strategist to develop your brief collaboratively
  • From a Template — Start with a pre-built template for common project types
  • From Scratch — Fill in the brief form directly with your own specifications

Generating Artifacts

As you work through each stage, Elcine generates artifacts automatically. You can:

  • Edit artifacts manually in the editor panel
  • Ask a Companion to refine or expand the artifact
  • Generate the next stage's artifact from the current one
  • Export any artifact as JSON for backup or sharing

Iteration and Refinement

The workflow isn't strictly linear. You can:

  • Jump back to any previous stage
  • Regenerate artifacts with different parameters
  • Create multiple versions of each artifact
  • Compare versions side by side

Best Practices

The Brief is Everything

The quality of your final output is directly proportional to the quality of your brief. Spend time here. Be specific about your goals, audience, and constraints. A vague brief produces generic results.

Think in Shots, Not Scenes

When building your shotlist, think about individual AI generations. Each shot should describe a single, coherent image or video clip. Avoid combining multiple actions or subjects in one shot description.

Use the Style Bible

Maintain consistency by defining a style bible early in the process. Include specific references for color palette, lighting style, and lens characteristics. This information propagates through to every shot in your Prompt Pack.

Test with Singles, Then Batch

Before generating an entire sequence, test your Prompt Pack with a single shot. Validate that the style, composition, and quality meet your expectations, then batch generate the rest.